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billbenson · 07-07-2009, 06:42 PM

I group ads by product, which is kind of like theme. For each product I do 3 groups: same ad with one group just the phrase, next "xxxx", and [xxxx]. If its not performing I play with test ads etc.

Kind of hard to tell whether a click came from adwords although you can capture search terms for site visitors so maybe that will tell you. One thing I can do is cross reference stats search terms with ads and ad clicks?

I'll get it all in a db first and then figure out how to colate it. I had it done last night, but I want to add some more table fields etc, so I'm going to redo it. This will probably be a work in progress forever.

One thing I was thinking of is categorizing all key phrases. One thing that would allow me to do is have it generate ad campaigns for me. The program could output the ad, htaccess referal and keywords. Obviously that would require hand tweaking, but it would be a lot faster than what I'm doing now. Could be particularly valuable on new sites.

For a quick landing page, what I frequently do is a search for a product and use that as the landing page changing the dynamic url to something with keywords in htaccess. I modified the search page so the title and h1 are the search term. It's not ideal, but it works pretty well, particularly when the competitions landing page is usually just some page on their site.

07-07-2009, 06:42 PM	#3 (permalink)
billbenson Member Needs New Keyboard Join Date: Aug 2008 Posts: 1,478 Reputation: 34	I group ads by product, which is kind of like theme. For each product I do 3 groups: same ad with one group just the phrase, next "xxxx", and [xxxx]. If its not performing I play with test ads etc. Kind of hard to tell whether a click came from adwords although you can capture search terms for site visitors so maybe that will tell you. One thing I can do is cross reference stats search terms with ads and ad clicks? I'll get it all in a db first and then figure out how to colate it. I had it done last night, but I want to add some more table fields etc, so I'm going to redo it. This will probably be a work in progress forever. One thing I was thinking of is categorizing all key phrases. One thing that would allow me to do is have it generate ad campaigns for me. The program could output the ad, htaccess referal and keywords. Obviously that would require hand tweaking, but it would be a lot faster than what I'm doing now. Could be particularly valuable on new sites. For a quick landing page, what I frequently do is a search for a product and use that as the landing page changing the dynamic url to something with keywords in htaccess. I modified the search page so the title and h1 are the search term. It's not ideal, but it works pretty well, particularly when the competitions landing page is usually just some page on their site.