The radio spot sounds very good. I would suggest that you add something like "for a complete list of participating merchants, visit www.shopinwhitecourt.com." Then someone can learn where to get the card.
Just out of curiosity, why show shopinwhitecourt.com in the header of the website when you are really using whitecourtbusiness.com?
I don't know how much it costs to laminate the card, but I think the print shop is missing out on a bigger opportunity. If they offered to laminate the card for free, I'll bet they would get more people coming in who would decide that they had one or two other things that should also be laminated that are more permanent that a card for a two month long promotion.
By the way, you are missing a closing parenthesis in your 5th tip on your web page.
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