@Joel - It had to be three things, because 3 works better in page titles than 2 when you want to get someone to click. Certain numbers seem to lead to more conversions for whatever reason.
I agree you can reduce things. To me the whole point of the article is that it's all fine and good to read the advice od others, but if you don't take action it's not going to help. You can reduce the whole thing to "Just do it," but then it would be a Nike commercial.
@Aaron - So true. I think people forget the patience thing more online than they do offline, probably because you can start up online for less investment. It's easier to dump an idea online when you're money isn't tied up in it.
When I first started my business I expected it would be a couple of years before I was really earning the money I wanted. I could have gone on to something else after the first few months when I wasn't bringing anything in, but then I wouldn't be where I am now.
A certain amount of business success is just hanging in there for the long haul.
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