The importance of headlines should never be underestimated. When I am writing a page or designing a web site, I rarely have the headings before the content. It's not unusual to spend about as much time creating the headings as the content. I basically consider the body copy to be about the half way mark. Sometimes it even takes longer to create good headlines, but it is definitely worth the effort.
Amen to this thread and the blog post.
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Steve Chittenden
Graphic design, web design, professional writing, and marketing.
" Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat." -- Theodore Roosevelt
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