I'm not biased and I agree. There's a lot that can help lead to conversions, but your copy is at the top of the list. I'm always surprised that the copywriting section here gets so little conversation. It's one of the most important aspect to so many aspects of business success.
My bias is toward design and development which I think very important as well, but I'll put copywriting at the top of the list. Good copy can overcome a lot of other things done poorly. The reverse usually isn't true.
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