One thing worth mentioning is getting visitors that are actually prospects. As has been said in other posts quality is better than quantity. Some sites really need to play the numbers game, but they are few and far between.
I just took a quick look at my adwords vs orders stats. Right now I'm at about a 11% ctr. Last week I was at 17%. I haven't done anything to the add campaign in that timeframe, so I'm not sure why the change. I still get the same add placement. My clicks per order is at about 25 clicks per order. I think that is a good ratio, but I don't really know anybody else who relies heavily on adwords for a similar ad campaign to compare it with.
Just took a look at my stats. I only had about 3k uniques per month which is about normal for the site. Its a very niche product line. The bulk of those clicks are for obscure products. 4 clicks here, two there. I also had 2k plus clicks for my main search term which pops up 2 in the natural SERPS.
I don't really know what to make of all of that. Just tossing it out as a point of reference. The site can us a lot of improvement which I'm working on.
I'm redoing the site. We'll see if that helps my closure rate.
Oh, the other thing is the site generates a lot of phone calls as its a complex product line. I improve closure rates by knowing the product and getting quotes to the customer within seconds. That really helps. If its an ecommerce site, a good online quote generator may improve conversions a lot?
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