Paul your last line is what really got me. This was exactly what i think came from the previous example i mentioned. Plus i have read so many thing's like this, which i think comes down a huge amount to the fact people do not really pay much attention to a name or even the look, but to what the business does and where it is.
If one restaurant in a location has given bad service and closed down, then when another opens in the same location, many people will not differentiate, let alone know the difference. Then the group of people that do realize it is a new restaurant, if they have dined there and got poor service at the last restaurant will be thinking "I wonder if this will be better then the last place here"
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